Indigenous people have a long history as traders, but today indigenous entrepreneurs are reshaping their world. Drew visits Cedar Greens owned by S’Klallam Tribe in Washington State. Profits from their cannabis products will be invested back into their community. UBC’s Okanagan campus is training engineers in many fields, empowering indigenous students to work in non-traditional sciences.

Treaty 1 First Nations have reclaimed the lands of an old Winnipeg military base. They are planning a commercial and residential community that will be economically profitable. At Manitoba’s Festival du Voyageur, Drew meets Etchiboy’s entrepreneur owner who sells traditional Métis cultural products. He explains the history of the Métis sash, and describes his manufacturing partnership with Quechua single mothers in Peru. Indigenous businesses are flourishing.

In Going Native, celebrated humorist and author Drew Hayden Taylor examines the stereotypes and traditions of Indigenous identity while discovering cool new ways Indigenous people are shaping their culture in the 21st century.