Home / Cracking The Advertising Code
This item is only available for Canadian orders.
Catalogue Number: 430040
Producer: Learning ZoneXpress
Subject: Business Studies
Language: English
Grade Level: 9 - 12, Post Secondary
Country Of Origin: United States
Copyright Year: 2006
Running Time: 20
Closed Captions: Yes
Cracking The Advertising Code
This item is only available for Canadian orders.Catalogue Number: 430040
Producer: Learning ZoneXpress
Subject: Business Studies
Language: English
Grade Level: 9 - 12, Post Secondary
Country Of Origin: United States
Copyright Year: 2006
Running Time: 20
Closed Captions: Yes
If you think "bait and switch" is a fishing tip, you have a lot to learn about advertising!
Viewers will learn how to make good buying decisions by spotting advertising ploys including:
Viewers will learn how to make good buying decisions by spotting advertising ploys including:
- Celebrity endorsement
- Customer testimony
- Emotional appeal
- Unproven claims
- Urgency and more
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