Accueil / Invisible Persuaders
Numéro de catalogue: 200030
Producteur: Learning Seed
Sujet: Marketing
Langue: Anglais
Niveau scolaire: 9 - 12, Post-secondaire
Pays d'origine: United States
Année du droit d’auteur: 1994
Invisible Persuaders
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Numéro de catalogue: 200030
Producteur: Learning Seed
Sujet: Marketing
Langue: Anglais
Niveau scolaire: 9 - 12, Post-secondaire
Pays d'origine: United States
Année du droit d’auteur: 1994
We make decisions based on clues, but we're not always aware which clues we use. Professional persuaders know -- marketers, sales people, pollsters, politicians, merchandisers. Invisible Persuaders helps viewers develop an early warning system to spot subtle attempts to persuade and influence. Examples include:
Appearance: Does good looks influence our opinion of competence?
Positioning: How some merchandise exists not to be bought, but to steer customers to higher profit items.
Colors: How color influences buying decisions.
Branding: A brand name can actually make us believe a product works better than the same product without the brand.
Repetition: Are "hit" songs played often on radio stations because they are popular or are they popular because they're played so often?
Clothing: Do we judge people by their clothing?
Appearance: Does good looks influence our opinion of competence?
Positioning: How some merchandise exists not to be bought, but to steer customers to higher profit items.
Colors: How color influences buying decisions.
Branding: A brand name can actually make us believe a product works better than the same product without the brand.
Repetition: Are "hit" songs played often on radio stations because they are popular or are they popular because they're played so often?
Clothing: Do we judge people by their clothing?