Ever feel like an ad for running shoes or a podcast about vegan living pops up in your feed just when you started thinking about joining a gym? Highly engineered algorithms curate ads with acute precision for any given user of any given system. This selling point of this model of digital advertising ensures that certain content is selected and delivered to some but not all viewers. But when does digital marketing become digital mind-control? Google, Meta and Apple claim to restrict the appearance of disinformation, extremist hate and criminal material on their platforms, but that doesn’t stop such content from existing in these spaces, nor does it prevent it from generating multi-billion-dollar corporate returns. Are safer, more ethical ways to do business online even possible? Expert testimony and prescient evidence inform this alarming tech-sposé into the social impact of digital advertising, which asks a difficult question: Is global democracy the collateral damage of online capitalism?

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