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The Bomb Under the World - DVD
Catalogue Number: NFB528653
Producer: National Film Board Of Canada
Producers: Catherine Mullins, Marrin Canell, Kent Martin, Bob Culbert, Mark Starowicz, Darce Fardy
Directors: Werner Volkmer
Producing Agencies: Green Lion Productions Inc. (Baie d'Urfé)
Subject: Business Studies, Consumer Studies, Documentary, Global Studies, Media Literacy, Social Issues
Language: English
Country Of Origin: Canada
Copyright Year: 1994
Running Time: 51:27
Closed Captions: Yes
Click here for pricing
The Bomb Under the World - DVD 
Catalogue Number: NFB528653
Producer: National Film Board Of Canada
Producers: Catherine Mullins, Marrin Canell, Kent Martin, Bob Culbert, Mark Starowicz, Darce Fardy
Directors: Werner Volkmer
Producing Agencies: Green Lion Productions Inc. (Baie d'Urfé)
Subject: Business Studies, Consumer Studies, Documentary, Global Studies, Media Literacy, Social Issues
Language: English
Country Of Origin: Canada
Copyright Year: 1994
Running Time: 51:27
Closed Captions: Yes
Click here for pricing
An ornately decorated elephant leads a parade through an Indian village. A religious holiday? No, a promotional campaign for soap. Consumer society is coming, and India's growing population is looking westward, demanding the same goods and a similar living standard. And why shouldn't they? But what are the broader consequences of Western-style consumerism taking hold in large developing countries?