A success story from the business world--the ultimate in dental clinics, produced by a Hamilton, Ontario, firm. The purpose of this film is to show the role of the industrial designer in the success of an enterprise. By making the designer an integral part of the project from the very start, Cox Systems of Hamilton were able to evolve and manufacture a dental clinic, a "designed environment" for the dentist and his patients, which became a best-seller on world markets. The film shows other examples of good design and how it pays dividends.