What comes to mind when you think of an Asian man? It may be the strong and tenacious martial arts movie star Jackie Chan. Or perhaps it's a stoic intellectual like The Beatles' Maharishi. But what about a passionate, artistic, sexy, ultra-hip, funny... yo-yo champion?!

Director Hunt Hoe is searching for Asian role models to get a modern sense of what it means to be an Asian man in the West. But the men he encounters don't conform to the usual narrow stereotypes, nor do they feel compelled to follow the traditions of their ancestors--men like Hoe's grandfather.

Why are Asian men represented as strong, silent, cold and clinical? How do they want to be represented? Who Is Albert Woo? examines the way identities are shaped by the media, history and cultural legacy, and to what extent such representations distort reality.

Who is Albert? Albert is the Asian man who is speaking up, stepping out and abandoning all expectations!