W5 investigates Canada's controversial practice of flying live horses around the world to be slaughtered for fresh, raw, horsemeat. The campaign to stop the live horse export has ramped up with the celebrity endorsement of Canadian singer Jann Arden, who calls it the 'sinister side of agriculture.'

The Canadian Horse Defence Coalition describes that voyage as cruel and inhumane. The horses are flown almost weekly out of airports in Calgary, Edmonton and Winnipeg. Their destination is 9,000 kilometres away in Kumamoto Prefecture, western Japan. Horse meat is a delicacy in Japan. The raw horse meat is called “basashi” and customers will pay as much as 8,000 yen or about $100 dollars a serving, in line with what Canadians pay for high-grade steak.

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