The Real Deal: W5
Catalogue Number: CTV682
Producer: CTV
Producing Agencies: CTV
Subject: Consumer Studies, Criminal Justice & Law, Documentary, Marketing
Language: English
Grade Level: 9 - 12, Post Secondary
Country Of Origin: Canada
Copyright Year: 2015
Running Time: 20:00
Closed Captions: Yes
W5 takes you on an undercover shopping spree in Calgary to see if the deals for new cars advertised by dealers match the price on the lot.
If a dealer in Alberta is not honouring the advertised price of a new car because of add-on fees, who is there to protect consumers? That’s what the Automobile Protection Association’s (APA) team of mystery shoppers wanted to know when they visited 22 new car dealerships across Calgary. In the end, 19 out of the 22 dealerships failed the APA's survey and didn’t honour the advertised price - many charging hundreds or thousands of dollars more.
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