For the planet, fashion and beauty items cost more than the price tag and that is why these GreenHeroes are making it hip to go green.

Adria Vasil: When Adria was a teenager she began to question the obscure names printed in the ingredient lists of everyday consumer products. Horrified at what she discovered, she put her journalism skills to work to tell us what is really in the products we buy off the shelf and offers simple and environmental alternatives to our everyday chemically abundant household products. Since the spring of 2004 she has been spreading her message to the masses through the weekly Ecoholic column in NOW magazine. The column’s success has spawned a line of Ecoholic books which offer incites on how to better treat our homes and bodies one page at a time.

Kelly Drennan: Kelly is a Green-fashionista who is the founder of Fashion Takes Action, the one and only organization in Canada that is greening the fashion industry from the inside out. Over the years, Kelly witnessed, first hand, the enormous impacts of fashion, from energy, waste, chemicals and human rights abuses. Instead of being part of the problem, she decided to be part of the solution and today her organization is transforming the clothes we wear to make them more affordable and sustainable.

Donna Bishop: Donna is a former makeup artist/hair stylist who has been a beauty and fashion insider for over 10 years. She created Green Beauty, a curated online beauty boutique and full-service spa in Toronto based on her mantra that there is no need to compromise lifestyle, beauty and fashion in order to be conscientious. Donna regularly appears on the Marilyn Denis Show and has been featured in InStyle Magazine and many more publications including The Globe and Mail, Best Health, NOW Magazine and More Magazine as well as numerous beauty blogs.