A well merchandised retail store is a finely tuned selling machine. The video shows consumers how to "read" the selling environment and teaches students of marketing that merchandising is a complex mix of art and science.

Viewers learn about store layout, p-o-p displays, signage, inventory turn, markups, and the "open wallet syndrome." See why sales have time limits, and how even shopping carts and plastic bags influence profits. See how the same merchandising tactics are used to sell cars and bananas, dog food bowls and french fries, trees and video rentals.